About Us

Our Story: A Friendship Forged into a Movement

It all began with a close friendship between Vasco and Amir, united by a shared love for textile artistry, culture, and a dream that refused to stay small. Joined by Amir’s brother Nader, this friendship became an alliance—one built on passion, humility, and a vision to transform Peruvian craftsmanship into a beacon for the world.

Selcouth is not just a brand; it is a celebration of Peru's heritage—a tribute to its artisanal brilliance and a commitment to shaping the future of fashion through empowerment. Inspired by the cultural fusion that defines Peru, we set out to weave not only clothing but a story—one that carries the soul of ancient traditions into a modern narrative. We want to honor those who create with their hands, uplift their craft, and bring to the world an undeniable sense of comfort and elegance.

Our linen shirts embody refined simplicity; each thread connects past and future, symbolizing a dedication to authenticity, quality, and the resilience of the Peruvian spirit. This is our movement—to bring artisanal craftsmanship to a global stage, to empower a community, and to make Peru known not only for its wonders of the past but for the artisans shaping the present.

Together, we’re building more than a brand. We are building a legacy—one of intercultural passion, artistic dedication, and a profound respect for our shared heritage. Selcouth stands for integrity, timeless elegance, and a vision of a world united by the beauty of true craftsmanship.